Should I invest $200, $600 or $1500 in a new window?
Well, let’s start with the obvious. We all love a deal, however, in the home improvement industry as well as many other industries, there’s a famous saying: “Buy cheap buy twice.”
New replacement windows ranging in the $200-400 range will leave you with what is called a rental window. A “rental window” means that you put a band-aid on your home and in the near future you will be replacing your window again. There are many reasons for this and they range from a it being an inferior product to a poor or severely lacking window installation/warranty.
Now let’s talk about some good news. A new $1500-window is the same as a new $500-window. How can that be? The answer is simple. In the home improvement industry, there are many replacement window companies just out to make a quick buck, selling as many window replacement jobs as quickly as they can to as many people who are unfamiliar with their product. In this model they capitalize on unsavvy replacement window shoppers, and the company makes a lot of money very quickly and is gone in a flash. The window they sell may turn out to be good, the installation may be good, but the company may not be in existence for a long time with this type of care for their customer.
Now let’s drop down to the $600-window – same product, same installation, even better warranty, because this company is in it for the long haul. This type of window company is not here to make the quick buck; this company is here to build a life-long relationship with its client. This company will be here in 20 years when you call it for either a service call or more home improvements.
So why the diversity in price? Most window companies are in business solely for profits, but then there are some in business for relationships plus a small profit. The ladder you find in these companies builds their business slowly through word of mouth and impeccable reputation for integrity, honesty and service. This type of window company has clients that know that at any given moment they can call on their company and know the phone will ring, someone will answer, and within 24 hours their problem will be solved.
In summary, the $600- and $1500- window are exactly the same product. Ironically, the product that costs 1/3 as much is the better value for dealing with an ethical window company that has been or will be in business for decades, if not more. This should give consumers not only a benefit to their wallets but also peace of mind for the future of their largest investment, their home.